Three Easy Steps To Beat The Bull

| May 9, 2017 | Reply

I’m not sure exactly when it happened but it seems to have become socially acceptable to talk sh!t in public these days.

There was once a time when anybody spouting nonsense (I’m talking ludicrous opinions or claims that are demonstrably untrue) would be pulled up on it or, failing that, widely ignored, but these days it’s become the norm…

From handsomely paid professional trolls like Katie Hopkins and Piers Morgan to presidential spokespeople and even big red buses, it seems that you can now say whatever you want in a bid to turn people towards your way of thinking, even if what you’re saying is a load of old tosh.

The consequence of that is potentially a pretty grim one for society (after all, millions of people are more than happy to take these claims as fact) but, while that’s an issue for another website to contend with, that doesn’t mean there are no issues created for us value hunters…

I mean, in such a deceitful world, how do you know who to trust?


Did you know there are nine steps in the Build-A-Bear process?!

I was going to make this piece a play on that but I lost the will to live midway through trying to come up with a betting analogy for ‘Give your Build-A-Bear an air bath’.

Instead, I’ve come up with my own trimmed down, three step, process to build your own bullsh!tometer.

  1. Do your research

Before trusting anyone it is absolutely imperative that you do a bit of research and that is especially true when it comes to claims made by betting service providers…

If somebody said they’d give the NHS an extra £350million a week if something or other happened for example, then you wouldn’t just take their word for it would you?

So why would you take the word of somebody who says they have ‘insider information’ on the horses or has ‘never had a losing week’?

Fortunately there’s an easy way to substantiate such claims so make use of it…

The Betting Rant website has a ginormous reviews sections which you’ll find here

And best of all we’re constantly adding to it, so if there are any services you want us to check out before you dive in then get in touch at

  1. Pinpoint bulsh!tters and take advantage of their followers

Last week I wrote a piece on how to be a wolf which you can read here and this is another prime example of why following the herd is never a positive in the quest to beat the bookies.

In the world of sport there are a lot of people who speak a lot of nonsense on a regular basis and by ignoring them (or perhaps even backing the complete opposite outcome to the one they suggest) you can often stay ahead of the pack.

Take the regular complaints from British managers about fancy-dan foreigners coming over here ‘stealing our jobs’, like this amusing salvo from Arry Redknapp which inspired today’s Rant:

“Listen, it’s not difficult to manage some of the top teams. When you’ve got top players it’s the easiest job in the world.

“It’s when you’re trying to stay in the division, like David Moyes this year, he’s gone to Sunderland. I knew Sunderland would get relegated at the end of the year. That’s not David’s fault.

“It wouldn’t have mattered who had gone in there. Moyes is a top manager. You could have put Conte in there and he wouldn’t have kept Sunderland up either.”

Just a reminder here that he’s talking about the same David Moyes who was given the chance at Premier League champions Manchester United and was later sacked with the club sitting 7th…

And a reminder that he’s talking about Sunderland who were led to survival by Sam Allardyce last season, as well as dreadful foreigns Dick Advocaat, Gus Poyet and Paolo Di Canio the previous three seasons…

Apparently it’s only an impossible job when a British manager fails.

More useful from a betting perspective however were these well publicised comments from Phil Thompson and Paul Merson when Marco Silva was appointed manager of Hull City:

It’s totally astonishing that they have plumped for someone like this. It’s baffling. When there are a lot of people out there who know about the Premier League, about what’s required to dig in. He’s not got a clue.”

“What’s he know about the Premier League? What’s he know?”

This by the way was in reference to a manager who had previously won the Greek league, got an unfashionable club (rather like Hull City) promoted to the Portuguese top flight and, before Saturday, was unbeaten in 41 consecutive home league matches (presumably he’d even done a little bit of research on the Premier League).

Yet despite his clearly very impressive CV he was backed off the boards to be a failure at Hull and you could have got some fantastic value had you instead started backing Hull to outperform their odds…

Since Silva was appointed in January Hull have won eight times (including victories over Liverpool and Man Utd) and drawn three times, whereas prior to his arrival they’d not won in 10.

  1. Trust yourself above all others

Finally, an important reminder that the only person on the planet (with the possible exception of your mum) that truly puts you first is… you!

So, if you’ve done all your research and you’ve found what looks a cracking bet, then don’t let some talking head on the television put you off (even if it’s the horse’s trainer or the team’s manager) as, quite frankly, they couldn’t care less about you…

That may sound harsh but it’s true and, fact is, they could be saying what they’re saying for any number of reasons, not least coming up with pre-made excuses in case things don’t go to plan.

Ultimately it’s utterly pointless second guessing what other people are thinking when you have a perfectly good brain of your own.

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