The Bookies Enemy

| January 9, 2018 | Reply

Product Name:

The Bookies Enemy

Company Name & Contact Details:

Betting Gods Malta Ltd

Level 5, The Quay

Portomaso Marina

STJ 4015



£30 per month (£1 for the first 10 days)

Other terms – Quarterly @ £60 (33.3% saving over monthly fees) and Annually @ £180 (saving 50% over monthly fees)

Money Back Guarantee:

Yes. 100% guaranteed refund within the first 30 days

NB: there is no automatic 60-day return guarantee from Clickbank. I know there is a common misconception about this, but for clarity:

“ClickBank allows each vendor to determine the appropriate return, replacement or cancellation policy for its products (each a “Vendor Return Policy”). See the Client Contract (Section 3(a)), for more information. Each vendor will make its Vendor Return Policy readily available to customers prior to purchase of a product. If the applicable Vendor allows for returns, replacements or cancellations, ClickBank will allow for the return or replacement of any product purchased using the ClickBank services in accordance with the applicable Vendor Return Policy.” 

What Do You Get?

Daily (excluding Sunday) win and each-way UK horse racing selections delivered by e-mail.

Where To Buy:

Brief Summary:

Part of the Betting Gods stable, this service offers daily (excluding Sunday) UK horse racing tips year-round. On average there are 50-60 bets per month. Bets are advised win and each-way and a recommended points stake is given. Comprehensive write up given for each selection.

How Much Money Do I Need To Get Started?

Recommended starting betting bank of 100 points.

How Much Money Can I Make?

No specific claims, but website claims an average profit of £326.44 per month to £10/point stakes.

How Much Time Will I Need To Make This Work?

Minutes daily when tips are received.

Will I Need Any Equipment To Do This?

Internet connection.

Value For Money?  

Too early to reach a final conclusion, but a very encouraging start.

Quality Of Customer Service?

Has the backing of the established Betting Gods platform and all of my e-mails have been answered quickly and efficiently. There is a “live chat” option for contacting them as well.


Previously known as The Bookies Enemy Number One, Gary Poole has offered his services through social media, his own web site and on other tipster platforms. The service was transferred to the Betting Gods platform in July 2017 and since that time is claimed to have more than doubled the initial starting bank. Stats on the web site show average monthly profits of £326.44, an ROI (return on investment) of 52% and a strike rate of 21.2%. There is a full breakdown of the results since day one on the web site and it appears to be updated daily. The results for our first month’s trial (see below) have not reached these levels but do give some confidence that these figures can be substantiated within the three-month trial.

Tips are received by e-mail the evening before racing, generally between 18:00 and 20:00. The e-mail is clearly presented and states the recommended stake, advised odds and the rationale for the selection. The write ups for each horse are comprehensive and show a good level of research, form knowledge and analysis. As well as arriving by e-mail the tips are available via the mobile app and the members’ area of the web site, access to both of which is provided as part of your membership. Recently an alert has been added which flashes up on both desk tops and mobile devices when tips are posted on the web site, which is a great addition.

The average advised odds of the tips received has been 11.67 and they have always been available at the time of receipt of the e-mail on the days I have checked. Betting at this level of odds will result in long losing runs and the historic data shows plenty of losing runs of between five and eight selections. However, there were also instances of runs of 12, 13 and 14 endured. Within the first month of our trial we experienced losing runs of 17 and 18, which had not been seen in previous periods. There is a fantastic table produced by Kieran at which shows the longest losing run you can expect per thousand bets at a given strike rate (there is a very complicated formula that underpins it!). Reference to that table shows that at the current strike rate of 21.2% a losing run of 30 is statistically likely. So, combined with the fact that the service still turned a good profit and ROI despite these runs we should be wary of reading too much into them in a short trial period.

Results – Month 1 (December 9th 2017 to January 8th 2018)

The trial period got off to a fast start with a 5/1 winner from the first tip, a 7/2 winner with the third and then amazingly winners at 14/1 and 12/1 on days four and five! At this point we were sitting on 35.7 points profit. Unfortunately, the remainder of the period delivered only five more winners and a couple of placed each-way selections. The strike rate for the month ending at 15.52% (9 winners from 58).

However, over the period under review, The Bookies Enemy delivered 12.9 points of profit and a 17.2% ROI. At £10 per point stakes you would have covered your monthly membership fee and walked away with about £100 profit. A very nice performance to start the trial.

Summary at end of Month 1

A very satisfactory start to the trial. Although the long losing runs will not be to everyone’s liking, they will be part and parcel of any tipster working at average odds of 10/1+ and a strike rate of c.20%.

Look out for the update at the end of Month 2.


The full results to date are available here.



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Category: Betting Systems

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