Kippers Daily Value Service Review

| September 17, 2017 | 3 Replies

Product Name:

Kippers Daily Value Service


Paul Morris

Company Name & Contact Details

Sportsworld Publishing Ltd, BBIC Innovation Way, Barnsley S75 1JL Tel 01302 429299 email:


Investing Differently


£50 per month or £125 per quarter

Money Back Guarantee:


What Do You Get   .

Email based win horse race tipping service

Where to buy:

Brief Summary

Kippers Daily Value Service from Paul Morris via Sportsworld Publishing is a win tipping service for horse racing. Single, each way and multiple bets designed to take advantage of early prices with selections sent by email evening before racing . Full results available on site – 2 week pre launch trial saw 77 points profit at ROI 65%

How Much Money Do I need to get started?

User determines personal point value but suggests bank 100/150 points appropriate.

How much money can I make?

No specific claims made

How much time will I need to make this work?.

Minutes daily

Will I need any equipment to do this?

Internet Connection

Value for money?  

Loss making to date

Quality of customer service?  

Sportsworld offer good customer service for their tipsters

Review  12/10/2017:

We were a little behind the launch of this service which was marketed under the strapline of “Never before have we seen tipping this good?” which is possibly asking for trouble. The Investing Differently headline is perhaps accurate with the service offering a large number of bets often multiples with dutching thrown in and generally at high prices.

The selections are advised by email normally early evening the day before racing and may include comment on the performance on the day. Prices quoted have generally been available but whether they remain so while you are putting together the multiples required may be an issue. You certainly need to have some time to make sure you are following what is advised and cover a large number of bookmakers in the process. Oddschecker(or similar service) is certainly a must to achieve the best possible prices for your betting.

And if the cost per selection was the judgement criterion subscribers would be getting value with approaching 400 selections (or perhaps more accurately bets) advised in a month. Staking is specified individually from 0.5 points to 2 per bet with a recommended bank of 100 or 150 points advised. We have based our records on a 100 point bank. The majority of sections are straight win bets with doubles and trebles (win and each way) featuring significantly.

The pre launch hype seemed to be holding good initially with a profit of 32 points seen in day 2 and more winners to follow but the trend very quickly became downwards and we saw a loss of 36 points before a late rally on the last day achieved a recovery to 29 points down. Odds have ranged up to 66/1 and naturally the high general level seen means inevitable long losing runs. Of the 366 bets advised just 29 have made a return for the bank and so far 12p in every £1 staked has stayed with the bookies. The analysis of bet types shows that only the straight win bets are profitable but this is marginal.

We have seen several cries from the author that this is as bad as he has ever seen but a new service is going to struggle to generate confidence with results like these. I found the comment that “birthday celebrations from the weekend are over so I need to get this back on track” at best unprofessional.

You would have to have a fairly laid back attitude to enjoy this service as it is currently performing. The advice that you should only bet with cash you can afford to lose could well hold very good here as nothing seen thus far has demonstrated that a profit is likely. Couple that with the practical difficulties of following the service and you might want to let the opportunity pass by.

You can see the results of the trial here:

Kipper Service Results

Note 23/10/2017:

Of course since the review was written there has been a significant upturn in fortunes for the service with over 100 points profit in the last week. Lets hope this can continue and that our look was very ill-timed indeed.


Category: Horse Racing Tipsters, Reviews

Comments (3)

Trackback URL | Comments RSS Feed

  1. KippersDailyValue says:

    Hi, slight change needed to trial result that you quoted as non runners stakes were still included..

    2 week trial – staked 114.75 / profit 77.70 / ROI 67.71%
    Week 1 live service – staked 49.16 / profit 75.07 / ROI 152.71%
    Week 2 live service – staked 49.90 / profit 8.28 / ROI 16.59%

    The above are week by week not cumulative…..cumulative is 161.05 profit and 75.32% ROI

    Struggling this week though to be fair and on -1 going into Saturday

  2. KippersDailyValue says:

    HiPeter, to put your comments into perspective I had mentioned to subscribers that it was my daughters birthday at the weekend and thus timings of emails etc may have been impacted. For the Monday email I commented that the birthday celebrations were over and after an in and out couple of days highlighted about getting back on track.
    As for your review, you did happen to coincide with a poor run as many other tipsters will have experienced with so much wet weather, end of flat season and start of the jumps but the winners are once again flowing and the profits are continuing to climb
    My service does provide a value approach, regularly tipping large odds but the detailed list of ALL bets from August (+77 points), September (+59 points) and October to date (+2 points) is there for all to see and I have many satisfied customers.
    Best wishes

  3. KippersDailyValue says:

    week ending 27/10 staked 77 points and returned 186 points…..just saying……

    Period Stake P/L ROI
    August Trial 114.75 77.70 67.71%
    September Live 185.31 59.55 32.14%
    October Live 220.50 70.46 31.95%
    Combined 520.56 207.71 39.90%

Leave a Reply

You must be logged in to post a comment.

Not yet a member? Join Betting Rant free and get access to all the members only content including free betting systems!

Already a member but haven't registered yet? Please follow the links to the registration page in any email issue of Betting Rant from 12th July 2012 onwards.

Discover five proven ways to beat the bookies for FREE

Sign up here and I'll immediately email you Five ways to get a mathematical edge on the bookies, worth £40, COMPLETELY FREE of charge… what's more you'll also receive my e-letter, The Betting Rant… and again, it's COMPLETELY FREE.

I respect your privacy and will never pass
on your email address to anyone else.

© 2019 Betting Rant. All rights reserved. | Agora Lifestyles Ltd, Registered office: Curzon House, 24 High St, Banstead SM7 2LJ | Registered in England No. 3303666. VAT No. GB 629 7287 94

Gambling is high risk, never bet with money you cannot afford to lose. Please gamble responsibly, for information and advice visit the gambleaware website at: This content is not intended for audiences under the age of 18 years of age.