Daily Racing Brief (Final Update)

| December 11, 2018 | Reply


Product Name:

Daily Racing Brief

Company Name & Contact Details:

Sportsworld Publishing Ltd
Innovation Way
South Yorkshire
S75 1JL

01302 429299



£40 per month.

Money Back Guarantee:

Not mentioned.

What Do You Get?

Two (occasionally three if there is more racing) carefully selected win single selections on British and Irish horse racing. Tip are delivered daily by email and staking is a flat one-point per bet.

Where to Buy:


How Much Money Do I Need to Get Started?

No starting bank is mentioned but, given the one-point level stakes and the types of bets, a 100-point bank should be more than sufficient and that is what we have based the results of the review on.

How Much Money Can I Make?

There are no specific profit claims made but the website refers to £53,000+ profit over the life of the service. However, this is recorded to £100 per point stakes and the historic results spreadsheet on the site has an opening balance from “Historic Bets” of 97.46 points (£9,746) on 1st June 2016.

How Much Time Will I Need to Make This Work?

This service takes literally a couple of minutes a day to follow. The tips are sent out overnight between 22:00 and 06:00 so can be placed anytime on the morning of racing, bearing in mind that the price advised is more likely to change the later you leave it.

Will I Need Any Equipment to Do This?

The standard fare of a PC, laptop, tablet or smartphone with internet connectivity and access to a range of online bookmakers. Alternatively, you can place the bets at your local bookmakers, once again just bearing in mind that the advised price is more likely to have disappeared if you wait.

Value for Money?

My assessment of this element of the service will be added at the conclusion of the three-month review. With good returns on both capital and investment (ROC and ROI) over the three months of the review, all from flat one-point stakes, this service gets the VFM tick. Using £10 per point stakes would have seen you secure a net ROI (after the cost of the subscription) of 11.89%, whilst at £50 per point it rises to 17.28%. Similarly, the figures for net ROC are 24.85% and 34.45% respectively.

Quality of Customer Service?

Sportsworld Publishing Ltd has a track record spanning 24 years in the industry, so their customer care should be first class. They offer both telephone and email support.

Although I haven’t had to contact customer support during the trial to date, I have had contact with their management whilst setting up the reviews and found their approach to be professional and courteous at all times, with a timely response to any communication from me.


The Daily Racing Brief service is run by Joe Thorpe through the Sportsworld platform and has been around for a number of years now. Joe calls on the experience of forming a market he gained in his time with Terry Rogers and Victor Chandler to produce his daily “Racing Brief”. Two selections are usually provided from this list, although there may occasionally be three if the quality of opportunities and/or volume of racing dictate. All selections are advised as straight one-point win singles, although historically it looks like there may well be an occasional each way selection as well.

Although the website claims a lifetime profit in excess of £53,000 to £100 per point stakes (530 points), this is only partially supported by the detailed results spreadsheet. Whilst the spreadsheet is usually updated with the latest results within 48-hours, the detailed results only go back to 1st June 2016, prior to that there is a single “Brought Forward” balance of 97.46 points from “Historic Bets”.

Joe aims for a 50% strike rate although he also states, “I always aim for more, but to play it safe I work that way”.

The selections are sent by email overnight, normally between 22:00 and 06:00. The email has a summary of the selections, as well as the Timeform comments and star-rating for that horse. The recommended bets for the day are summarised at the bottom of the email and give the selection, race time and track, advised odds and recommended stake. The bookmakers currently offering the advised odds are listed within the write up for each horse.

I have noticed with the advised prices that they are nearly always available if I receive and check the email the night before the race or first thing in the morning (before 06:30), but there are often occasions where the price has moved if I don’t check until 08:30-09:00.

Results – Month 1 (10th September to 9th October 2018)

The review got off to the best possible start with two winners from three selections on day one and a 5.5-point profit. This was backed up by a run of three consecutive winners later in the first week. Although there were a couple of losing runs of six selections, there were regular winners as well and we finished the first month with a two-out-of-two day for another 5.75-points daily profit. All-in-all the first month delivered a total profit of 16.13 points.

A rough monthly average since 1st June 2016 is 10-11 points profit, so this month is ahead of those levels.

The month’s profit came from 22 winners from 60 selections, a strike rate of 36.67%. Obviously, this is below Joe’s stated target for this service of 50%. However, looking back over the results for 2018 on the results spreadsheet on the website, the average strike rate for the eight months to 31st August was just 26.51%, with the best month being 30.91% in February. This seems to support the hypothesis that 10-11 points per month average profit comes from a strike rate well below 50%, and if a 50% strike rate were achieved (all other things remaining equal) the average monthly profit should be in excess of 20 points.

The average odds of all selections in the month were 3.59 (just over 5/2), and the average odds of the winning selections was just under 5/2 at 3.46.

The ROI (Return on Investment) for the period was 26.88%, and the ROC (Return on Capital) 16.13%. Both perfectly acceptable returns.

Results – Month 2 (10th October to 9th November 2018)

Month 2 started as Month 1 had left off, with two straight wins. This gave us our longest winning sequence of the trial so far, although there were another three occasions of three consecutive winners this month as well (this happened just once in the first month). These good runs were partially offset by the longest losing sequence of the review so far, a string of 12 losers. With ten more selections than last month, and a slightly higher strike rate, we ended Month 2 with a profit of 26.09 points.

Combined with the profit brought forward from the first month, we now have a cumulative gain of 42.21 points, all to flat one-point stakes.

The strike rate this month was 38.57%, a couple of percentage points higher than last month, but still below the stated 50% target for this service (but see my comments from Month 1 above). The average odds of the winning selections was 3.56 (just over 5/2), whilst the average odds of all picks was 3.74 (11/4). Both of these figures are up on the previous month.

The ROI (Return on Investment) for Month 2 was a very healthy 37.26%, and overall we have now seen an ROI of 32.47% across the two months. The ROC (Return on Capital) after two months is 42.21%. The net ROC – after deducting the cost of the subscription – remains a very healthy 34.21% if using £10 per point stakes, or 40.61% at £50 per point.

Results – Month 3 (10th November to 9th December 2018)

Although we ended the review with a small monthly loss of 5.36 points there was no real damage done and we still ended up with a cumulative profit of 36.85 points for the three months. The loss was due to a combination of the lowest strike rate of the three months (29.23%) and the lowest average odds of winning selections of 3.09 (c.2/1).

Joe managed to equal his longest winning streak of four selections mid-month and it looked like we were well on course for more profit at that point. However, a sequence of 19 losers followed immediately on the heels of those successes and carried us all the way down to a five-point loss. The remainder of the month operated at breakeven and left us with the deficit of 5.36 points.

The review as a whole has seen an average monthly profit of just over 12 points and a Return on Investment of 18.71%. With a Return on Capital of 36.85%, this service has performed well over the last three months and all to flat one-point stakes and an average of just two selections per day.

Summary at End of Month 1

An excellent first month of the review which generated above average profits.

Summary at End of Month 2

This month built on the excellent start in the previous month and delivered increased profit, ROI and ROC from flat one-point stakes.

Summary at End of Month 3

Despite closing out with a small monthly loss, the overall performance of the Daily Racing Brief has been positive and I am happy to award a three-star rating to this service.

The full list of results for the review to date can be found here.


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