Cloak and Dagger

| November 6, 2019 | Reply

Product Name:

Cloak and Dagger

Company Name & Contact Details:

Sportsworld Publishing Ltd
Innovation Way
South Yorkshire
S75 1JL

01302 429299


£40 per month.

First month available at £20.

Money Back Guarantee:

None mentioned.

What Do You Get?

Daily horse selections to be laid on the Betfair market. Selections delivered by email between 10:00 and 11:00 each morning.

Where to Buy:

Cloak and Dagger

How Much Money Do I Need to Get Started?

We have used a starting bank of 100-points.

How Much Money Can I Make?

The detailed results sheet on the Sportsworld Publishing website shows 206.37 points profit between May and October this year. That’s an average monthly profit of 34.4 points.

How Much Time Will I Need to Make This Work?
On average there are only a couple of tips each day, occasionally there may be more but there will also be days with no selections. All of the results on our review, and those on the Sportsworld website, are declared to Betfair SP so there is no urgency to react as soon as the email arrives. Placing the lays takes just a couple of minutes on days when there are selections.

Will I Need Any Equipment to Do This?

A PC, laptop, tablet or Smartphone with internet connectivity and a Betfair exchange account. If you don’t have a Betfair account you can open one here and benefit from 0% commission up to £500 (T’s & C’s apply).

Value for Money?

As always, I will wait for the end of the three months to make a final assessment, but the early signs are extremely positive.

Quality of Customer Service?

Sportsworld Publishing Ltd has a track record spanning 25 years in the industry, so their customer care should be first class. They offer both telephone and email support.

Although I haven’t had to contact customer support during the trial to date, I have had contact with their management whilst setting up the reviews and found their approach to be professional and courteous at all times, with a timely response to any communication from me.


Cloak and Dagger begun proofing to Sportsworld Publishing in May 2019 and was quickly admitted as a paid for service after posting some impressive results.

This a lay service, with all selections laid on the Betfair win market. Although the results are all shown to Betfair SP (BFSP) you could choose to lay them at any time on the exchange which may or may not provide better returns depending on the price movement. The webpage also alludes to the possibility of using the selections to lay on the place market due to the high number of selections which finish unplaced.

How the selections are arrived at is a bit of a mystery. As Neil, the owner of Sportsworld Publishing told me recently, “Cloak and Dagger got its name due to the secrecy behind it. I still do not know how it is done. I told Ken Emery that it’s a bloody Cloak and Dagger operation and it stuck as its name!”

On average there are one or two selections per day and whilst there may be rare occasions where there are more, there are also days with no tips as well. The selections are delivered by email each morning between 10:00 and 11:00. The details on the email are short and to the point, listing the horse to be laid and the race details. In reality though there is nothing else you need to follow this service!

You will need a Betfair Exchange account to follow the service (or another exchange account, although all results are recorded to BFSP). All selections are laid as one-point, which means your liability is much higher and depends on the SP of the horse laid (or the odds at the time you lay it).

Since launching in May 2019 Cloak and Dagger has generated 206.37 points profit up to the end of October this year. That’s an average monthly profit of 34.4 points.

Results – Month 1 (6th October to 5th November 2019)

Of course, the very first runner during the review won their race at a Betfair SP of 7.14! But we needn’t have worried as the next 22 lays were all successful. Although there was another winner at a BFSP of 8.0, we then had a further string of 18 successful lays up to the end of the period.

All in all, we had 40 out of 42 lays being successful, which generated a monthly profit of 24.87 points. The strike rate was a mightily impressive 95.24%.

I’m afraid I don’t subscribe to the view that return on investment (ROI) should be calculated to the potential liability of all of the lays. Any actual losses reduce your return accordingly. If you applied the total liability calculation to this month the ROI would be just 5.95%. The ROI of 50.76% shown on the results page is based on the total stakes in the month.

Summary at End of Month 1

An excellent first month, one which suggests the historic average monthly profits and the long winning sequences quoted are achievable. But it is just one month and we wait to see if this level can be maintained.


A full analysis of the results from the review can be found here.


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Category: Betting Systems

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