Cloak and Dagger (Final Update)

| January 7, 2020 | Reply


Product Name:

Cloak and Dagger

Company Name & Contact Details:

Sportsworld Publishing Ltd
Innovation Way
South Yorkshire
S75 1JL

01302 429299


£40 per month.

First month available at £20.

Money Back Guarantee:

None mentioned.

What Do You Get?

Daily horse selections to be laid on the Betfair market. Selections delivered by email between 10:00 and 11:00 each morning.

Where to Buy:

Cloak and Dagger

How Much Money Do I Need to Get Started?

We have used a starting bank of 100-points.

How Much Money Can I Make?

The detailed results sheet on the Sportsworld Publishing website shows 206.37 points profit between May and October this year. That’s an average monthly profit of 34.4 points.

How Much Time Will I Need to Make This Work?
On average there are only a couple of tips each day, occasionally there may be more but there will also be days with no selections. All of the results on our review, and those on the Sportsworld website, are declared to Betfair SP so there is no urgency to react as soon as the email arrives. Placing the lays takes just a couple of minutes on days when there are selections.

Will I Need Any Equipment to Do This?

A PC, laptop, tablet or Smartphone with internet connectivity and a Betfair exchange account. If you don’t have a Betfair account you can open one here and benefit from 0% commission up to £500 (T’s & C’s apply).

Value for Money?

As always, I will wait for the end of the three months to make a final assessment, but the early signs are extremely positive. Based on what I have seen during the review I am more than happy to award a VFM pass for this service. 

Quality of Customer Service?

Sportsworld Publishing Ltd has a track record spanning 25 years in the industry, so their customer care should be first class. They offer both telephone and email support.

Although I haven’t had to contact customer support during the trial to date, I have had contact with their management whilst setting up the reviews and found their approach to be professional and courteous at all times, with a timely response to any communication from me.


Cloak and Dagger begun proofing to Sportsworld Publishing in May 2019 and was quickly admitted as a paid for service after posting some impressive results.

This a lay service, with all selections laid on the Betfair win market. Although the results are all shown to Betfair SP (BFSP) you could choose to lay them at any time on the exchange which may or may not provide better returns depending on the price movement. The webpage also alludes to the possibility of using the selections to lay on the place market due to the high number of selections which finish unplaced.

How the selections are arrived at is a bit of a mystery. As Neil, the owner of Sportsworld Publishing told me recently, “Cloak and Dagger got its name due to the secrecy behind it. I still do not know how it is done. I told Ken Emery that it’s a bloody Cloak and Dagger operation and it stuck as its name!”

On average there are one or two selections per day and whilst there may be rare occasions where there are more, there are also days with no tips as well. The selections are delivered by email each morning between 10:00 and 11:00. The details on the email are short and to the point, listing the horse to be laid and the race details. In reality though there is nothing else you need to follow this service!

You will need a Betfair Exchange account to follow the service (or another exchange account, although all results are recorded to BFSP). All selections are laid as one-point, which means your liability is much higher and depends on the SP of the horse laid (or the odds at the time you lay it).

Since launching in May 2019 Cloak and Dagger has generated 206.37 points profit up to the end of October this year. That’s an average monthly profit of 34.4 points.

Results – Month 1 (6th October to 5th November 2019)

Of course, the very first runner during the review won their race at a Betfair SP of 7.14! But we needn’t have worried as the next 22 lays were all successful. Although there was another winner at a BFSP of 8.0, we then had a further string of 18 successful lays up to the end of the period.

All in all, we had 40 out of 42 lays being successful, which generated a monthly profit of 24.87 points. The strike rate was a mightily impressive 95.24%.

I’m afraid I don’t subscribe to the view that return on investment (ROI) should be calculated to the potential liability of all of the lays. Any actual losses reduce your return accordingly. If you applied the total liability calculation to this month the ROI would be just 5.95%. The ROI of 50.76% shown on the results page is based on the total stakes in the month.

Results – Month 2 (6th November to 5th December 2019)

Another 31 out of 34 lays were successful this month, taking the total to 71 out of 76 (93.42%) for the first two months of the review. Unfortunately, one of the losing bets this month was at a Betfair SP of 15.03, right at the upper end of the range for qualifying bets which has an upper limit of 16.0. That, combined with the very last selection of the month also losing, this time at 9.8, meant a small loss for the period of 4.37 points. After two months we are still sitting on a profit of 20.5 points, although this is still somewhat behind the historic monthly average claimed.

We started this period with 11 straight successful lays which made a total successful run of 29 bets going back to last month. After Atwaar won at Chelmsford at a Betfair SP of 15.03 to hand us our biggest loss of the review to date, there was a further sequence of 16 successful lays before Bee Machine got his head in front at Southwell in the very last bet of the month.

As I said last month, I don’t subscribe to the view that return on investment (ROI) should be calculated to the potential liability of all of the lays. Any actual losses reduce your return accordingly. The ROI of 23.03% for the review to date is based on the total stakes in the period. Once you take into account the cost of two month’s membership fees the ROI becomes 12.89% at £10 per point stakes or 20.86% at £50 per point.

Results – Month 3 (6th December 2019 to 5th January 2020)

Another strike rate well in excess of 90% (92.86%) this month gave us an overall strike rate of 93.27%. Of the 28 qualifying selections this month there were just two losing bets at BSP’s of 9.07 and 8.2, and they were back-to-back selections as well. However, either side of this double whammy we had successful runs of nine and then 17 unbroken up to the end of the review period. All of which gave us a profit of 9.43 points for the month and 29.93 points over the course of the review.

An average monthly profit of 10-points is somewhat behind the historic average claimed on the website, but is over a relatively short period and there has been plenty of evidence to suggest that a bigger profit is achievable over a longer period.

The service is based on using BSP up to a maximum of 16.0, but there is flexibility in the system for you to set your own parameters. Although setting a lower limit during the review would have avoided the 15.03 winner it would also have ruled out a number of successful lays as well. Unless you conduct a lot of research into the impact of changing the maximum lay price then I would suggest that the recommended limit offers a reasonable compromise.

The net return on investment (ROI) over the course of the three months was 12.99% at £10 per point stakes or 21.44% at £50 per point.

Summary at End of Month 1

An excellent first month, one which suggests the historic average monthly profits and the long winning sequences quoted are achievable. But it is just one month and we wait to see if this level can be maintained.

Summary at End of Month 2

Another monthly strike rate of over 90%, but this month did show the danger of using a maximum Betfair SP of 16.0 as the month ended with a small loss, mainly on the back of Atwaar’s win at a BSP of 15.03. We still have a cumulative profit in excess of 20-points though at this stage.

Summary at End of Month 3

Despite back-to-back winners during the month we still saw a profit of 9.43 points and ended the review with a further unbroken run of 17 consecutive profitable lays. All-in-all, I would consider this a very successful review.


A full analysis of the results from the review can be found here.


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