Product Name: Write Better Copy
Author: Glenn Fisher
“The simple secret to writing copy that sells”
Money Back Guarantee: You have 60 days money back guarantee from the date of purchase to claim a full refund.
What do you get?
– PDF Guide
– Video Tutorials
Write Better Copy, from Glenn Fisher is a guide on how to write better sales copy to improve your online marketing of your own products, or perhaps get a job writing marketing material for others.
What’s it all about?
This guide is all about copywriting and how to do it more effectively. Copywriting is written content conveyed through online media and print materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to raise brand awareness or to persuade people to buy something.
So if you see a sales billboard that will have some copy on it – written words to try and make you buy that product, visit that website, or just to make you aware of the brand in some way.
If you see an offer in a newspaper for a book or magazine subscription, that sales message is copywriting. Again trying to get you to take an action (buy the magazine).
So as you can see copy and copywriting comes in many different forms.
Glenn’s guide is really about direct response copywriting, getting someone to do something direct as the name suggests, this is normally to buy something.
The guide starts with an introduction of copywriting and continues with 21 chapters showing you how to write a good sales letter.
At the end of each chapter, you’ll find a box that encourages you to put what you’ve just learnt into action.
The guide is clear and easy to understand so anyone will be able to follow this and implement what is taught.
Do I need any experience to make this work?
You don’t need any experience to make this work, Glenn explains everything that you need to know about copywriting. So if you have no knowledge of this then you will learn a lot and if you already have some experience you should still pick up tips you may not already know.
The good thing about being a copywriter is that anyone can do this, even if you think you’re not a good writer.
How Much Can I make?
This is a guide to educate you on copywriting, it isn’t a blueprint to follow. So it will up to you to implement what is taught in the guide into your own copy and make a success of it.
If you have your own products then it depends on what the product is, what price you sell it at and how many people you get to see your message, writing the copy is just one part of it. But if you have good copy it can boost your sales.
You can make a good income being a copywriter and writing copy for other companies but you will need to put in your time and effort to building up a portfolio. You can either get a fixed job as a copywriter where you will earn a salary and then perhaps also a royalty for each sales letter you write. Or you can be a freelance copywriter. Doing this and starting out, normally you’d charge by the hour or per job.
How Much Time Will it Take?
Reading through the guide won’t take you long, there are 71 pages and you can easily read through it within a few hours. As I’ve already mentioned at the end of each chapter you’ll find a box that encourages you to put what you’ve been taught into action. It’s recommended that you do each task after you’ve read that particular chapter and that you should spend at least half an hour on each task.
Will I Need Any Equipment To Do This?
Nothing special is needed.
Value For Money?
I think is good value for money. Each chapter is brokendown into bite-sized pieces so that you can easily understand each chapter and the tasks help you to understand each part.
Does it live up to the claims in the promotion?
The sales page is upfront and honest and you will know exactly what this is all about and what you will be getting once you purchase.
Quality Of Customer Service?
I didn’t need to use customer services.
As I’ve said, Glenn’s guide is broken down in to 21 chapters. Here’s a very brief breakdown of what each chapter covers:
Chapter 1: 3 facts you should always remember about copywriting
Glenn says that there are 3 facts that you should remember which are: Copywriting is writing to sell; Copywriting can sell anything; Copywriting is cool.
Chapter 2: The Difference between ‘technicals’ and emotionals’
Copywriting fall into two categories, which are ‘technicals’ and ’emotionals’ which Glenn explains and throughout the guide he will be covering both in more detail.
Chapter 3: The Importance of rote learning
Glenn clearly explains the importance of rote learning and gives you details of why you should do this plus a task to complete on it. This seems unnecessary, but I guess he is the expert so if he says it works, then it must do.
Chapter 4: Don’t try to write a single piece of copy before you do this
Starting a new promotion isn’t easy and many copywriters don’t even know where they’re going. In this chapter, Glenn explains what he does when starting a new project and what you can do to write better copy.
Chapter 5: Does brainstorming help you write better headlines?
Obviously, this is about brainstorming and the importance of it before you sit down and write your copy. Glenn talks about the importance of it, how he does it and how it can help you come up with some great headlines.
Chapter 6: How you should start the perfect sales promotion
Glenn says that you should start every sales promotion you write at the very end and gives his reasons why. Also he explains why you should aim to write a promotion that’s target is not to sell as many as possible over the shortest time, but instead sell the number that should be sold as long as it can possibly be sold.
Chapter 7: The first line of any sales promotion should be…
Glenn explains why your first line shouldn’t be longer than a set amount of words. Glenn also explains why it is important to guide the reader to the next sentence. You are given examples of what you should ‘do’ and what to include to make your reader want to find out more.
Chapter 8: Why you should never underestimate the subtly of a sentence
This focuses on the end of a sentence and how, together with all the other little tweaks, gives your promotion the best opportunity to be a success.
Chapter 9: Why you should always write to the people you don’t know.
In this chapter, Glenn explains why many people would expect to aim to write to subscribers who are already interested in their business but that you are also writing to ‘potential’ new ones and the importance of knowing this.
Chapter 10: Understanding your reader’s most immediate objection
The biggest objection most readers will have is, “why should I give you my money!” This chapter covers this objective and how you can tackle this when writing.
Chapter 11: The mistake most people make with metaphors in copy
This is common sense but also is a good reminder of how your readers could mis-read your metaphors in your promotion.
Chapter 12: Be sure to always make your copy personal
This chapter explains why it is important to make your promotion personal.
Chapter 13: How to believe your own hype and be a better copywriter
This chapter explains why you should go through the exact same process a potential recipient of your eventual promotion will go through. You should think like a customer and not like a copywriter at this point, this way you will know if it’s good or if you need to tweak it.
The task on this chapter is good, Glenn asks you to write a piece of sales copy for this guide. If you do this, you can then email it over and if Glenn feels it’s good and worth testing, then he will test and pay you a percentage of any sales that your new sales promotion generates! It’s worth a try!
Chapter 14: Do you suffer from ‘Over Copyfidence’? Most copywriters do!
He says that most copywriters do and actually the better you are at copywriting, the worse it can be. Glenn explains what this is, if this is you and how you can get ‘over it’.
Chapter 15: Sometimes it’s the simple things that work best
This chapter looks at how to sell simpler, Glenn gives examples of how selling and that by selling in a simpler way may improve your campaigns.
Chapter 16: The right way to use an author image in a sales promotion
This is a good explanation of how to use a picture of the author within your promotion. You should make sure that if you do include an image of the author, you clearly state below the image their name so that your readers know exactly who they are and aren’t left with any unanswered questions etc…
Chapter 17: Don’t make the mistake of patronising your reader
This chapter explains why your shouldn’t patronise your reader in your promotion, Glenn gives you an example of a letter he received that he found patronising and how your reader could interpret it even if you didn’t mean for it to come across that way. You should re-read the promotions you’ve selected to see if there are any passages that could be considered patronising to the reader.
Chapter 18: The copywriter skill that never goes out of fashion
I won’t go into much detail here about this chapter but this covers that the one goal of your promotion is to sell.
Chapter 19: Spend more time on this forgotten part of your promotion
This chapter is about subheads and why they are an important part of your promotion. Glenn says that by having strong subheads throughout your promotion can be the difference between copy that bombs and copy that sells. So this covers why you should spend longer on your subheads.
Chapter 20: Get this wrong and your whole sales letter is ruined
This is about the title and how if you get this idea wrong you can convey completely the wrong message.
Chapter 21: How to make sure you never overuse your PS
In this last chapter it’s all about the final part of your promotion and using the PS to give it the final boost that makes it perform even better.
At the end of the guide, there is a conclusion and also further books on the subject that Glenn recommends.
With this guide, what I liked most was at the end of each chapter you had to do a task, so you can understand what Glenn is explaining and makes it clearer.
Although there are 21 chapters and tasks to do at the end of each one, some of the pages may only be 1-2 pages long and some are just common sense. But there may also some ideas, tips and tricks that you may not of been aware of even if you already have some experience of copywriting.
If you are just starting out in copywriting this guide is a good place to start, it talks you through each step so you know what to include in each part of your promotion. Equally, if you already have some experience of copywriting it may highlight some parts that could help you write a better promotion.
If you have any experience of Write Better Copy then please leave a comment below.