Product Name: Copywriting Academy
Author: Ray Edwards
Company Name & Contact Details:
2910 E 57th Ave
Suite 5 #330
Spokane WA 99223
Writing Words That Sell
Money Back Guarantee: Unknown
What Do You Get?
– Online copywriting course and course materials
– Access to a members-only area for one year
– 5 bonuses, including tickets to a live event in 2016.
Where To Buy: Not on sale until 13th October
Copywriting Academy is an online course from Ray Edwards. Ray is a copywriter and communications strategist, an author of several books on copywriting and marketing, and the host of the top-rated iTunes business podcast, “The Ray Edwards Show.” This course promises to show you how to write copy that successfully sells your products and/or services.
What’s It All About?
Copywriting Academy is an online resource for bloggers, consultants, coaches, internet marketers, social media experts, and others who know the power of direct response copywriting but can’t afford to hire a top-flight copywriter.
It aims to show students how to write web and email copy that effectively sells their products and/or services.
Do I Need Experience To Make This Work?
No special experience is required, though to benefit you will clearly need to work in a field such as those mentioned above where copywriting skills are important.
How Much Money Do I Need To Get Started?
There are no other costs apart from the product itself.
How Much Money Can I Make?
That depends very much on how you apply your copywriting skills. Copywriting Academy is a resource for business owners and consultants, and not a money-making system in its own right.
That being said, top copywriters can charge thousands of pounds/dollars per day, so if you can develop this skill yourself, you can save a lot of money compared with hiring. In addition, effective copywriting can generate numerous sales and bring many potential customers to your (real or virtual) door.
How Much Time Will I Need To Make This Work?
Again, it’s hard to say, as it depends on how much time you have available. To work through the whole course, you should realistically set aside at least a couple of weeks, and maybe a month or more.
Will I Need Any Equipment To Do This?
Just a computer with an internet connection.
Value For Money?
Maybe, if you are in the market for training in online copywriting. I do think it is on the expensive side, though.
Does It Live Up To The Claims In The Promotion?
No sales page was available to view at the time of writing, so I can’t comment on this.
Quality of Customer Service?
Again, I can’t really comment on this, as when preparing this review the course had not been launched. There is, however, a link from the members area to a dedicated support page at http://academy.rayedwards.com/dashboard/support/, which I take as a good sign.
The vendors kindly allowed me reviewer access to Copywriting Academy, so I can’t tell you anything about the purchasing process or any attempted upsells. In any event, since the course hadn’t been launched at the time of writing, there was no sales page or funnel to test out anyway.
What I can tell you about is the content in the members area. This is neatly and professionally set out, with a main menu down the left of the screen. The main content is organized in eight modules, as follows:
1. The Quickstart
2. Irresistible Offers
3. The Persuasion Blueprint
4. Headlines and Subheads
5. Fascination Factor
6. Resistance Removal
7. Closing the Deal
8. Inbox Magic
Each module is further divided into between two and five lessons. Within each of these is an instructional video, one or more tasks to perform, and a range of downloadable resources. I’ll come to the latter in a moment.
The videos are in Powerpoint-style slideshow format. The commentary is by a man with an American accent – I assume Ray Edwards himself. He speaks clearly enough, and I had no problems understanding him.
As mentioned, each lesson has an associated practical task (or tasks). In addition, there are links allowing you to download the video (or just the audio) for offline viewing. You can also download the slides and a complete transcript of the video in PDF form if you wish. In some lessons there are other written resources too, e.g. checklists, worksheets and examples. I always like it when course material is made available in a variety of formats, as we all learn best in different ways.
One important thing to note is that Copywriting Academy focuses entirely on online copywriting. For the most part it covers writing website sales pages, with a final module on email copywriting. If you want to learn about other types of copywriting – creating ads for print media, TV and radio, and so on – you will need to look elsewhere.
Another thing to note is that despite the name this isn’t really a course for aspiring freelance copywriters (although there is a bonus lesson covering certain aspects from a US perspective). You could, of course, use the principles set out in the course when writing website sales pages and emails for your clients. You won’t, however, find very much about the practicalities of starting and running a freelance copywriting business. That isn’t meant as a criticism, just an observation that if this is your ambition, you might prefer to look elsewhere.
Finally, this is very much a self-study course. As far as I can tell you don’t get assigned a personal tutor, and there are no marked assignments with one-to-one feedback. For the amount of money being requested, this surprised me a bit.
On a positive note, the course is well written and presented, and bang up to date. And lots of examples are provided to learn from. If you want to acquire online copywriting skills, Copywriting Academy will undoubtedly teach you these. I was also impressed with the range of templates provided. If you need to write a sales page for a product or service but don’t know where to begin, they will give you a very good starting point.
In addition to the main content, you also get access to a private Facebook group and six bonus items. The latter include “Ultimate Copy Templates”, “Licence to Steal” (a guide to ethically compiling and using a “swipe file”), a lesson on writing video sales letters and webinars, and so on.
In summary, this is a pretty good course if you fit the target market, i.e. business owner or consultant who wants to learn some online copywriting skills. I do think it is on the expensive side, but I guess if it helps you sell lots of products or services it will justify its asking price.
My advice would still be to think carefully before proceeding, and check out other competing courses and resources, some of which are less expensive than Copywriting Academy (the broader-based Complete Copywriter Course from The Writers Bureau, for example). But if you want a good-quality training course that will help you develop specific skills in online copywriting, Copywriting Academy is certainly worth considering.