Blue Sq Review

| October 20, 2010 | 1 Reply

Company Name: Blue Sq

Contact Details
Customer Services (UK): 0800 5870500
Customer Services (NON UK): 020 76886210
Telephone Betting (UK): 0800 5870200
Telephone Betting (NON UK): 020 72887910.

Brief Summary:

Blue Square was launched on 5th May 1999 and is one of the largest interactive betting services in the UK. The product suite offered by Blue Square has grown from its traditional bookmaking business to now offer all aspects of the gaming market.

About Blue Sq:

Blue Square was a wholly owned subsidiary of the Intercapital Group Ltd (ICAP) until January 2003 when it was acquired by Rank, one of the UK’s leading leisure and entertainment companies.

Rank’s assets include casinos, bingo clubs and on-line gaming. Blue Square was integrated with Rank Interactive Gaming to create a major force in on-line gaming with a combined customer base of over 750,000 customers.

Blue Sq provides service in all areas including casino, slots and poker with a goal to increase the product range in the near future. The fixed odds betting services covers many channels including the Internet, Interactive TV, WAP and telephone.

Blue Sq can be very quick to chop your stakes – and I’ve heard plenty of stories about losing punters being restricted too, which is a shame as they offer a pretty good service all-round.

That being said, an account with Blue Sq is a very useful one to have – especially during the early days of the account’s life.


Blue Sq do offer a decent promotion from time to time although they have been quiet on that front for a while now. Their current promotion – “Open an account with Blue Square, place a bet of at least £5 at odds of evens or greater and, win or lose, we’ll give you a free £10 bet!” – is a little lightweight, but they have been known to offer a cracker or two in the past.


One of the best firms out there that offers a wide range of facilities including live streaming of sporting events, instant customer services via live chat and a decent mobile betting platform.

Range Of Bets:

Quite good – Blue Sq offers one of the widest ranges of relevant betting markets of all the main firms out there. Once again, my only concern is getting money on these prices.

Specialist Areas:

Blue Sq do quite a lot really well actually and offer an excellent range of bets for all of the American sports, Football, Tennis, Golf, Politics, Horse Racing and Rugby.

Catch Them Out At…

Tennis – they can be a little slow to react to strong moves in the match markets – when you see the price for a player ‘going,’ check Blue Square, it may still be available with them.

Money Talk:

Blue Sq support the following methods of deposit: UK Debit Cards (Delta, Solo, Switch), Credit Cards (Visa, Mastercard, EuroCard), Laser and Electron, Moneybookers, Neteller and Ukash Vouchers.


Type: Fixed Odds
In Play Markets: YES

Other services:

Casino: YES – Click here to find out more.
Offer: £100 Initial Match Up bonus

Poker: YES – Click here to find out more.
Offer: 100% deposit bonus up to £500

Games: YES – Click here to find out more.
Offer: £100 Initial Match Up bonus

Bingo: YES – Click here to find out more.
Offer: Bonus with free cash and a £10 cash match



Category: Betting, Bookmaker Reviews, Tipster Services

Comments (1)

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  1. Dave I says:

    Great odds offered.

    But a total waste of time if your a winner.

    2 /3 decent winning bets and you’re stakes are limited to next to nothing (£3 for me).

    Only interested in mug punters.

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